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Saturday, September 10 • 1:40pm - 2:20pm
It’s all about the Marketing, Entrepreneurs!

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Having  interviewed  300+ entrepreneurs for the Entrepreneur of the Year Awards programme and working with early stage ventures for nigh on 10 years-  a pattern, a formula and a roadmap is evident of the key drivers, strategies and tactics that grow a business from ‘start up’ to the eventual ‘next level’.

Greg will share the insights deduced and in particular ‘the Entrepreneurs Journey Roadmap’. Essential  for the journey is ‘brand positioning’ ; how it’s about what you do to the markets’ ‘mind’ and not the product and why it’s the key to scaling Irish entrepreneurial ventures in global markets.


Speakers
avatar for Greg Byrne

Greg Byrne

Ten years ago I developed the Entrepreneur of the Year Brand Programme for Ernst & Young in Ireland and during the course of interviewing the nominees across the complete spectrum of business I could see that - compared to the best and benchmarked across 35 countries - the achilles heel in entrepreneurship lies in the lacking of entrepreneurial marketing and brand positioning. I proceeded to write 'the book' , create the free website resource and... Read More →


Saturday September 10, 2011 1:40pm - 2:20pm
CA118 Cairnes Building, NUI Galway

Attendees (8)