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Saturday, September 10 • 1:40pm - 2:20pm
It’s all about the Marketing, Entrepreneurs!

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Having  interviewed  300+ entrepreneurs for the Entrepreneur of the Year Awards programme and working with early stage ventures for nigh on 10 years-  a pattern, a formula and a roadmap is evident of the key drivers, strategies and tactics that grow a business from ‘start up’ to the eventual ‘next level’.

Greg will share the insights deduced and in particular ‘the Entrepreneurs Journey Roadmap’. Essential  for the journey is ‘brand positioning’ ; how it’s about what you do to the markets’ ‘mind’ and not the product and why it’s the key to scaling Irish entrepreneurial ventures in global markets.

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Greg Byrne

Ten years ago I developed the Entrepreneur of the Year Brand Programme for Ernst & Young in Ireland and during the course of interviewing the nominees across the complete spectrum of business I could see that - compared to the best and benchmarked across 35 countries - the achilles... Read More →

Saturday September 10, 2011 1:40pm - 2:20pm
CA118 Cairnes Building, NUI Galway

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