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Saturday, September 10 • 10:40am - 11:20am
Stumbling to Success

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Developing Ability Ltd. is up and running since 2007.  We have stumbled along the road and now finally are making inroads into our market.  The mistakes we made were avoidable but understandable.  Almost all of them relate to marketing, in the true sense of the word - matching your product or service to customers' expectations and needs.  Lessons include picking the right partners, picking the right initial "loose brick" segments, Roger's diffusion curve and opinion leaders, avoiding competition and being able to admit mistakes, change direction, dump something and move on...


Saturday September 10, 2011 10:40am - 11:20am
CA004 Cairnes Building, NUI Galway

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